
Monday, January 28, 2008
move

Wednesday, January 23, 2008
to the wall
Tuesday, January 22, 2008
the christmas show
Sunday, January 20, 2008
pom: pop-up creativity
the concept was simple: use stop-motion animation to tell the journey of a glass of pomtea (typically marketed toward women for its antioxidants and low calories) from purchase to resting place in an empty cabinet via sweet trini's hand. she'd be seen pulling the tea from the shelf in the grocery, buying the tea, drinking the tea, and finally putting the empty glass away. the journey would repeat a number of times through the ad, each time showing the cabinet with more saved glasses. once full, the next glass would instead go to the recycling bin and thus drive the tag line 'renew (yourself). reuse (the glass). recycle.'

the wrench came when i began looking for a grocery that would allow me to shoot in
their store... none would. most had a screening process that could take a week that i couldn't afford to lose, so with some serious brainstorming the trini and i refined the concept. the grocery was abandoned and the cycle became: open it, drink it, store it in the clean empty cabinet which we realised pretty quick wasn't going to be clean+empty. the cabinet to be filled with pomtea was going to already contain
some items because the cabinet's dimensions were larger than expected and i didn't have 500dollars
to spend on tea. it also occurred to us that starting empty would beckon the question 'why is there an empty cabinet in this woman's house?' ... and so we staged the cabinet with a gathering of random kitchenesque items, added the tea glasses we already owned and then estimated the amount of pomtea glasses
required to fill the remainder. 19.i ran to the 'ghetto giant' and the 'not so safeway' to purchase enough tea to shoot the ad and upon placing them in the 'frigerator found that the fridge light really brought out the colors of the beverages. that night the brains of a football peong and a dc bassist were poked and prodded for further input over a nice chilled glass of pomtea while i pitched them the storyboards to the right. the bassist, an amazing musician, agreed to provide the music for the ad and the peong made me a believer that the fridge shots should definitely join the cycle (they did).
we sorted through sweet trini's infinitely colorful wardrobe, picked some outfits and spent the next 3days shooting all of the photographs needed for the ad. we shot about 2200, used about 150. on a side note, sweet trini photographs incredibly well regardless of what she might say or think.
the editing process began with me sorting through all of the photos and selecting the best 450 or so. i built the first draft. then a second. then a third before taking it to the bassist to add the score.
i got trini's company at the editing suite for the next 3nights, each taking us well into the wee hours. it was worth it. the ad, later titled she drinks pom tea for youtube's sake, came together; video+audio complimenting each other beautifully. it is colorful and fun and artistic and still seems to successfully push the product.
my frustrations and failures with the piece begin at the end. the original plotline was to fill the cabinet so much that the woman has no other choice but to recycle the glass. but the last four frames fail to read, leaving the concept lacking. maybe the cabinet needed more glasses, maybe the video needed more frames - or specifically cabinet frames. i haven't figured that part out, but i do know that if the recycle concept fails it's only because my other gripe is that the reuse concept doesn't read as i had hoped either. again, more glasses might've helped, but ideally i think i should have listened to advice to fill more of the glasses with greater variety than the existing glass of straws+glass of chopsticks. the now considered good advice was left behind because i wanted to believe that the viewer could see an empty glass and know without being shown that one can put things in it. i see now that had i listened to those smarter voices, the reuse concept would've hit harder and the ad would've been stronger. removing the flower in the glass seen in the storyboard, however, was a good decision, allowing for a tighter, cleaner shot of the cabinet.
somewhere along the way we found ourselves playing around with the pomtea lids at sweet trini's request and were suddenly shooting hundreds more images of pomtea lids (each flavor a different color) moving about a stunning green wood table. creativity spilled onto the table; the peong even got involved, creating the fucking brilliant flower in the middle of the spot. i snapped one photo for each frame which made editing the piece together simple enough and we were lucky enough to raid the bassist's music for another original score. the second ad, titled pom pop-tops, presents a completely different marketing scheme than the first commerical but still carries an artistic appeal which i know everyone involved appreciates.
we find out tomorrow if either ad becomes a top 10finalist. if they do, the voting process begins and i'll be asking everyone to go and vote. if you're interested, here are both ads. enjoy.
Wednesday, January 02, 2008
i'm on setanta sports
Monday, December 31, 2007
Saturday, December 29, 2007
wireless woes, digital hoes
Saturday, December 08, 2007
once you go black...
Wednesday, December 05, 2007
Thursday, November 08, 2007
Monday, November 05, 2007
perceptive perspective
Sunday, November 04, 2007
Wednesday, October 03, 2007
Tuesday, October 02, 2007
listen now, watch dem later
Monday, October 01, 2007
all scrubbed out
charming innovation
it occurred to me that the good people at general mills should package their product in a new way: separate bags of cereal and marshmallows packaged in the same box, allowing every lucky charms enthusiast to personalise each bowl of cereal. eat a bowl full of cereal, then a bowl full of marshmallows, then mix the two to your hearts desired proportions.
for general mills the advantages are obvious. eating the two ingredients in different proportions means one could often run out of one ingredient before another, sending the consumer back to the grocery for another box so they can mix some marshmallows with that leftover cereal.
... and i'm sure their marketing department could come up with an advertising campaign for the newly bagged cereal. perhaps something about lucky (the leprechaun) trying to hide his charms from a band of pirates who of course find them and separate the riches from the worthless (in their opinion) dubbing the new cereal lucky charrrms, or maybe lucky booty, though parents may not wanna buy lucky booty for their children.
i sent general mills this comment:
as someone who loves a large variety of your cereals i often find myself enjoying them piece by piece, straight out of the box. this is particularly true with "lucky charms." i so often will eat just the cereal leaving marshmallows behind only devour them later. i’d like to suggest you could market "lucky charms" in a new way. you could keep the product in the current size boxes but package the cereal and the marshmallows in two separate, half-size bags; the idea being that one could eat only the marshmallows, the cereal and/or a mix them in any proportions. imagine, you could have a different bowl of "lucky charms" every time. after discussion with others i realised i wasn't the only "lucky charms" fan with this desire, and it suddenly seemed like a worthy idea. i also fell in love with your "nature's valley" oat and honey cereal. as an avid outdoorsman and health nut, i've always counted on "nature's valley" granola bars for energy. if the options aren't already in the works, i hope to see additional granola versions of the cereal, and would suggest peanut butter (for the kids) and banana-nut.
old school lucky looked so much cooler, don'tcha think?
ps. when general mills decides to use my idea and you find yourself thanking the cereal gods (snap, crackle and pop) for reinventing an old favourite, remember where you heard about lucky charrrms. you're welcome.
Sunday, September 16, 2007
come and play
| You are Big Bird. You are something of an eccentric, and not everyone always gives you credit for your inventiveness and intelligence. You may not always know everything, but people turn to you for your sound, unique logic. Plus, you have a big heart. Really big. |
Saturday, September 15, 2007
3canal @ womex
a lifting haziness
Thursday, July 12, 2007
Sunday, July 01, 2007
how addicted to blogging are you?
Wednesday, June 27, 2007
nutrisystem is a joke
Tuesday, June 26, 2007
Sunday, June 24, 2007
hand in the air
spit, shit sound, and a cramped space contributed poor vibes and once again i was reminded why i don't like the 930club and why i will always prefer an outdoor venue.
refuge: i luckily spent last night racing around maryland venues, catching first, the long awaited manu chao at the merriweather amphitheatre, followed by machel mantano at the boardwater estate (thank you dc carnival). both outdoor venues, both great shows, both carrying crazy positive vibes. i was wining and jumping and dancing with the best of dem, all the while throwing an eye to the stage to watch two artists that i have grown to love and appreciate; regardless of my ability to comprehend every lyric.
the only downfall of either show was simply that neither act brought a full cast of characters; missing at the very least the horns from both shows. such a big part of latin and soca music, i feel the horns section is not to be missed/left behind - even when it means flying the musicians and their brass to dc from trinidad or spain. hell, explain to me that my ticket price hasta jump $10 so they can afford a show with horns and i'd tell you to make it twenty and don't forget to include manu's second vocalist with all the hot lyrics and machel's wining girls proven previously to direct ones focus to the stage.
the evening air was warm and crisp and swirled a consistent hint of herb across both crowds (another benefit of the outdoor venue). the music, the weather, the vibes, a little grass, a drink, a brownie, and some corn soup all contributed nicely to a beautiful night - one simply not possible indoors.
i'll hafta plan to see both acts again in the future; hopefully with horns, probably with grass, but definitely outdoors - as the rest of my live music endeavors will have to be.
ps. while we're on the topic... you wish you had one of these.
Wednesday, June 13, 2007
Thursday, June 07, 2007
retraction
Saturday, May 26, 2007
reaching new heights
maybe it was a dolphin-double-dare that led to this stunt or maybe she simply wanted to work on her tan before vacationing off the coast of mexico. my personal opinion is that the good-natured humpback willingly aided the dolphin in her endless desire to reach new heights and perhaps a new sense of freedom (which i imagine is possibly the most universal desire across the entire animal kingdom).the nature's best exhibit is fantastic and a great transition for me, an avid photographer, especially after just completing bbc's planet earth series as seen on the discovery channel. i would highly recommend seeing the exhibit in person if you have the means but i hooked you up with a link to all the photos and their stories in case you can't venture to the museum before it's closing which has been extended until october 28, 2007.
up next: bodies: the exhibition, currently at the dome in rosslyn, virginia also open until october 28, 2007.
*if you have the interest or simply haven't seen much of the planet earth series. the bbc, planet earth and discovery channel links above are amazing and full of great videos and information.
Saturday, May 19, 2007
tempur-pedic contraception
Wednesday, May 16, 2007
sidebar boredum
Wednesday, May 09, 2007
marley notes
Sunday, May 06, 2007
feels just like i'm walking on broken glass
Thursday, April 26, 2007
human quality
Monday, April 23, 2007
note: a shower stall
Wednesday, April 18, 2007
worldly notes
Thursday, April 05, 2007
Tuesday, March 27, 2007
the three second killers
Tuesday, March 20, 2007
seriously def poetry
Saturday, March 10, 2007
crash
Tuesday, February 27, 2007
a new level of humiliation
Tuesday, February 20, 2007
clear for landing
Wednesday, February 14, 2007
love and happiness
Tuesday, February 13, 2007
failing a generation
Sunday, February 11, 2007
maybe i'm crazy...


smiley faces - directed by robert hales














